An IEO is a way for crypto start-ups to raise money by selling their tokens through a trusted cryptocurrency exchange. It works like a crypto version of a stock launch. The exchange hosts the token sale, checks the project, and lists the token right after the sale, making it easy for investors to trade.
Compared to older methods like ICOs, IEOs are seen as safer and more regulated. The exchange acts as a middleman—doing due diligence, helping with promotion, and giving the project credibility. IEOs have become a popular way to fund new blockchain projects, but investors should still research carefully before joining in.
